Tower Heating first discovered DG Visual Media through an Instagram Reel, which led them to complete our Fleet Marketing Assessment. From there, the conversation developed around their new Volkswagen ID. Buzz and how it could be transformed into a distinctive piece of mobile advertising that would strengthen recognition of the Tower Heating brand across the local area.
Rather than jumping straight into artwork, DG explored several different creative directions for the vehicle. Three initial concepts were developed, ranging from a more traditional commercial vehicle livery through to a bold, high-coverage treatment and a more distinctive graphic-led approach. Each was considered not just on appearance, but on how effectively it would perform at distance, in motion and as part of a growing fleet.
View the vehicle branding concept presentation
The chosen direction introduced a distinctive graphic signature inspired by the roofline of the ID. Buzz. Instead of simply applying graphics over the vehicle, the design was developed to work with its shape, creating something that could become a recognisable and repeatable visual asset across future Tower Heating vehicles.
The design deliberately prioritised recognition over information. Rather than filling the vehicle with telephone numbers and service lists, the objective was to create something people could recognise at a glance, even before reading the Tower Heating logo.
As part of that creative direction, DG also introduced reflective detailing that hadn't formed part of the original brief. Red reflective material was incorporated into the signature roofline graphic, alongside additional reflective branding details, giving the vehicle another dimension after dark while retaining a clean, premium appearance during the day. The concept was specifically developed to improve low-light visibility and recognition.
The final design was produced using premium automotive-grade wrapping and graphic films, with the main blue areas wrapped to create the two-tone appearance before the branding and reflective details were applied.
The result is an ID. Buzz that feels unmistakably Tower Heating without relying on conventional, information-heavy vehicle graphics. More importantly, the project has established a visual language that can now be repeated across future vehicles, helping build a stronger and more consistent fleet presence as the business grows.
Great, We're excited to hear from you!