In 2015, three established haulage companies merged to form Trilogy Freight, marking the beginning of a new chapter in the transport and logistics sector. DG was brought on board to lead the branding process, starting with a fresh, meaningful logo design that would reflect the company’s unified identity.
The result was a clean, circular arrow icon formed from three colours—each representing one of the founding companies. The smooth transitions between colours symbolise the effortless, reliable freight service Trilogy aims to provide.
As a creative studio offering logo design in Manchester, DG continued to work alongside Trilogy to develop a strong and consistent visual identity. This included producing easy-to-understand infographics that break down complex freight tariff data, as well as transforming their office interiors into branded, engaging workspaces.
From initial concept to long-term brand evolution, the partnership between DG and Trilogy Freight shows the lasting impact of thoughtful design and strategic visual storytelling.
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